Financial Application Simplification

What we do

SamePage is a comprehensive platform to originate financial products, particularly loans, rapidly and extremely cost effectively. Our cloud-hosted origination platform supports the entire origination lifecycle - from quotation to application, automated decisioning, through to fulfilment - across all platforms and devices.
Personal Loan
Hire Purchase
Premium Finance
Retail Finance
The reason why

We are different

Our origination platform sets a new benchmark in ease of use, functionality, cost of ownership and time to deploy.
  • Digital First
  • Best of Breed
  • Risk Mitigation
  • Always on
  • Compliant

Your journey starts here...

Our Solution

Our platform provides a single hosted solution to support the entire unsecured origination lifecycle - quotation, application, decisioning and fulfilment processes - delivered on an efficient, low cost and highly scaleable platform.

Our unsecured platform offers a feature rich and cost effective solution for mainstream business models


We are already working on our plans to extend our platform to support additional financial products.


Access to our creativity, experience and knowledge to support your own business goals and initiatives

Bespoke Software

Talk in confidence to us about your unique requirements; we may already be on the same page (!)


Dublin & Cardiff  – April 15th, 2019  

Fast growth fintech company snapped up by leading software provider

Vision Blue, the leading provider of compliant software solutions for the Credit and Debt Recovery sectors, has acquired Cardiff-based fast growth fintech company SamePage Group, a pioneer in fully-digital Loan Origination software platforms, for an undisclosed sum.

The acquisition of SamePage by Vision Blue comes after the success of a recent strategic partnership which saw both companies deliver a full lifecycle Loan Origination and Account Management System (LMS) for the Green Deal Finance Company (GDFC).

Since it was established in 2017, SamePage has quickly made a name for its dynamic, cloud-deployed loan origination platform which is transforming the consumer lending journey and delivering significant improvements in the financial services sector.

The addition of SamePage to the Vision Blue portfolio gives the Dublin-based company access to an experienced team of financial services experts and best-of-breed technology, which will enable it to deliver superior lending solutions and consultancy services to the lending market both within the UK, Europe and overseas.

Colin Brown, Managing Director at Vision Blue said; “Lenders are increasingly transitioning from cumbersome and inflexible legacy lending platforms to newly developed digital cloud-based solutions utilising current technologies and methodologies.

“SamePage’s entirely digital application and loan management solution enables customers to quickly deploy and easily maintain their lending products and processes whilst adapting and meeting regulatory requirements.

“The addition of SamePage to the Vision Blue portfolio now sets a new benchmark for ease of use, flexibility and rapid deployment.

“This is a really exciting acquisition for us, expanding our market reach and giving us immediate access to proven technology and market experts to deliver clients a leading end to end loan management platform.”

SamePage will continue to be based in Cardiff and will expand their current business and technical resources to build on the success of the business.

Robert Evans, Product Director at SamePage added; “We are delighted to be joining the Vision Blue team; doing so will enable us to strengthen our products, services and team while leveraging substantial business and technical resources already available within the group. Ultimately, we are all about delivering value to our customers and being part of Vision Blue significantly improves our ability to do just that.”

This is the latest deal by Vision Blue, who invested in Canada-based UBERbase in December 2018, as part of plans to become a leading international software provider.

Greenaway Scott acted for SamePage in the deal, while Eversheds (Cardiff) acted for Vision Blue.

About SamePage

SamePage is a Cardiff-based financial technology business who are redefining the standard in software development and implementation within forward thinking financial service organisations.

Their comprehensive platform is designed to originate financial products, particularly loans, rapidly and extremely cost effectively. The cloud-hosted origination platform supports the entire origination lifecycle – from quotation to application, automated decisioning, through to fulfilment – across all platforms and devices.

Similar to Vision Blue, SamePage is driven by an ambition to simplify and de-mystify the over-engineered approach to developing and implementing software in financial business environments.

About Vision Blue

Vision Blue is the market-leading personal insolvency provider in the UK, managing over 70% of active personal insolvency cases and supporting over 200 clients. During 2018 Vision Blue further expanded into the Loan Management sector and, with the acquisition of SamePage, is now strongly positioned to deliver strategically focused growth within this marketplace.

  Vision Blue SamePage
Contact James Boyle, Sales & Marketing Lyndsey Jenkins
Vision Blue Solutions JamJar PR
Telephone    0800 072 0092 07793 023183

March 2019

 UK fintech SamePage chosen to ‘revolutionise’ Green Deal loan market

A new fintech software company set up to transform the consumer lending journey has “revolutionised” access to environmentally friendly home improvement loans for the Green Deal Finance Company (GDFC).

Cardiff-based start-up SamePage was chosen by the GDFC, originally a Government scheme and now a privately-owned green fintech lender supporting homeowners to invest in renewable energy and products, to create a new online loans applications system.

SamePage, which was set up in 2017, was chosen to partner with GDFC to develop a dynamic platform that would deliver efficient application processing, with effective and consistent credit decisioning and underwriting, in a bid to improve its customer service.

Utilising its experienced team of financial services experts, coupled with its unique mix of modern digital and adaptable software, SamePage delivered a highly-automated process, simplifying and speeding up the entire loan application process.

The dynamic platform has led to significant improvements in new loan applications processing and decision times, and enabled GDFC to quickly launch new fully branded partners, and add, or update lending products within minutes.

Rob Evans, founding director at SamePage said they were “delighted” that their innovative solution had already yielded such effective and wide-ranging results for GDFC.

He said: “It has been fantastic working with GDFC to create a truly bespoke solution for their business’s current and future needs.

“We are delighted that they are already seeing some significant benefits, with loan providers able to make faster decisions and collect all relevant data required to support better lending.

“We believe that our cloud-deployed loan origination platform can transform the consumer lending journey and revolutionise the financial services sector, and it’s great to be able to demonstrate its impact through this piece of work.”

On the success of the new online platform, GDFC chief operating officer Victoria Wilson said the new system was a breath of fresh air.

She said: “When we met the SamePage team and saw the live software platform, it was like a breath of fresh air compared to other vendors.

“SamePage has been very adaptable and open to new requirements – the answer has been ‘yes’ to our requests. We have had a tremendous response and enhanced perception from our key third parties when viewing and using the system.

“I have been delighted with the new system, it is so easy to use, very intuitive and it couldn’t be more straightforward.”

SamePage is a Cardiff-based financial technology business looking to redefine the standard in software development and implementation within forward thinking financial service organisations.

For more information please contact Lyndsey Jenkins at JamJar PR on +44 1446 771265 or


Contact us


SamePage Group Limited
1st Floor, Wellington House, Wellington Street,
Cardiff CF11 9BE - United Kingdom