Financial Application Simplification

What we do

SamePage is a comprehensive platform to originate financial products, particularly loans, rapidly and extremely cost effectively. Our cloud-hosted origination platform supports the entire origination lifecycle - from quotation to application, automated decisioning, through to fulfilment - across all platforms and devices.
Personal Loan
Hire Purchase
Premium Finance
Retail Finance
The reason why

We are different

Our origination platform sets a new benchmark in ease of use, functionality, cost of ownership and time to deploy.
  • Digital First
  • Best of Breed
  • Risk Mitigation
  • Always on
  • Compliant

Your journey starts here...

Our Solution

Our platform provides a single hosted solution to support the entire unsecured origination lifecycle - quotation, application, decisioning and fulfilment processes - delivered on an efficient, low cost and highly scaleable platform.

Our unsecured platform offers a feature rich and cost effective solution for mainstream business models


We are already working on our plans to extend our platform to support additional financial products.


Access to our creativity, experience and knowledge to support your own business goals and initiatives

Bespoke Software

Talk in confidence to us about your unique requirements; we may already be on the same page (!)


Cardiff, UK – 16th April 2018 – Cardiff-based fintech start-up SamePage has strengthened its team with the appointment of an industry heavy-hitter as it looks to ramp up the marketing of its innovative new platform.

James Snow, a leading figure in the financial and technology services sector, is joining SamePage Group as a Board Director.

Previously Group Sales Director at Target Group and CEO of the company’s Loan Servicing business, Mr Snow has over 25 years of experience in the sector.

Image of James Snow

James Snow

With a background in B2B financial IT sales, Mr Snow will lead on Samepage’s sales and marketing strategy, leveraging his relationships with leading organisations such as Barclays, Credit Suisse, Deutsche Bank, DVLA, Investec, LV= , Morgan Stanley and Yorkshire Building Society.

SamePage was set up last year by Rob Evans and Gavin Johns after seeing the potential of implementing software solutions to deliver significant improvements in the finance services sector, particularly in terms of ‘speed of service’ and ‘cost of processing’.

The cloud-deployed platform aims to simplify the entire loan application process for the for the UK credit industry by providing an entirely digital customer journey.

On his appointment, Mr Snow said: “Innovation by financial services organisations has been frustrated by legacy software platforms, costly and complex development and long implementation times. However, SamePage’s cutting-edge technology makes the entire loan application process quicker, easier and more cost effective.

“SamePage has a truly unique proposition, with huge potential. The aim is to become the market leading provider, by leveraging and showcasing clients that have gained significant strategic advantage through use of our unique technology and commercial propositions.

“I’m really excited to be joining such an ambitious, innovative and fast-moving technology business and look forward to exploiting SamePage’s technology to drive innovation to a sector undergoing significant change.”

Designed for both start-up organisations as well as established financial institutions looking to upgrade their existing systems and improve their customer journey, the SamePage platform supports the entire lifecycle of a loan, from quote and apply, through to fulfilment and disbursement of funds.

The platform is designed to deliver a highly-automated process, reducing costs for lenders while minimising the completion time for the borrower. An on-line self-service portal, supporting fully customised branding, provides the borrower with real-time updates on the progress of their application.

The appointment of Mr Snow is a significant step forward for SamePage, according to co-founder Gavin Johns. The Commercial Director said: “We are delighted to welcome James to SamePage and this is an exciting step-change in our evolution.

“He is a highly respected figure in the industry and we are looking forward to leveraging his sales, strategic relationship and marketing experience across the consumer lending, commercial and investment markets.

“He brings a depth of knowledge and hands on experience to support our ambition to become the ‘go to’ provider of technology solutions across the financial services industry and we’re excited about what the future holds.”

About SamePage Group Ltd
SamePage Group Limited is an independent Financial Technology company based in Cardiff, United Kingdom. For more information, visit

For more information please contact Lyndsey Jenkins at JamJar PR on +44 1446 771265 or

SamePage begins development on a cognitive business solution using IBM Watson APIs on IBM Cloud to underwrite loan applications and improve risk assessment.

Cardiff, UK – 14 Sep 2017: SamePage Group Ltd has been selected in phase two of the Watson Build challenge to develop its cognitive business plan, which applies IBM Watson APIs to automatically underwrite loan applications and improve risk assessment, into a working prototype on the IBM Cloud. IBM will provide SamePage with access to IBM development tools, business mentors and cognitive specialists to bring its concept to life.

The Watson Build challenge is IBM’s first cognitive challenge designed solely for Business Partners. In phase one, IBM received hundreds of business plan submissions from business partners around the world. In phase two, select Watson based solutions were chosen to progress to the next phase where partners will build working prototypes to demonstrate these cognitive products and services.

“The response to our first-ever Watson Build challenge for business partners has been phenomenal,” said John Teltsch, General Manager, IBM Global Business Partners. “We congratulate SamePage for presenting a strong business plan centered around IBM Cloud and Watson and progressing to the next round of the challenge. We look forward to supporting SamePage as they work on a prototype for their digitally enabled Loan Origination Platform, with the goal of bringing it to our joint clients”.

SamePage offers a business-empowered software solution for financial institutions. As a result of the Watson Build challenge, it also plans to incorporate Watson APIs as part of the risk assessment process, which the company expects will consequently lower the cost of managing credit and loan applications while significantly improving the accuracy of credit risk assessment. The SamePage platform supports an entirely digital end-to-end process including the quote, application (via web, mobile and electronic channels), assessment, pricing, fulfilment and issue of funds. This process is optimised to deliver significant benefits in terms of speed of service and cost of processing.

The SamePage Watson Build prototype will initially focus on using Watson APIs to provide product functionality based on previous spending behaviour, income sources and certainty of payment. To do this, SamePage will use several IBM Watson APIs, including:

• Watson Discovery,
• Watson Natural Language Classifier,
• Watson Tone Analyser and
• Watson Natural Language Understanding.

Robert Evans, SamePage Product Director, said “We are thrilled to have been selected for phase two of this prestigious project and the potential value it will deliver within our innovative platform”. SamePage Technical Director, Gavin Johns, also added “We see the use of AI in underwriting and risk assessment as a logical next step in our business plan to improve and simplify the entire financial application process. The IBM Watson Build program offers us a proven platform upon which we can further build our machine learning and AI technical strategy”.

This is SamePage’s first time developing a solution with AI technologies, and initial feedback from customers has been overwhelmingly positive. As lenders evolve their risk assessment strategies and processes, they are looking at newer fintech solutions to support data analysis and enrichment and also patterns that can identify good, poor or even fraudulent applications; AI — and IBM Watson in particular — is a key component capable of delivering such strategies.

With its Loan Origination Platform prototype, SamePage aims to use IBM Watson to deliver a platform with unique, cognitive capabilities in the loan application market.

SamePage Group Ltd is an IBM Business Partner in IBM PartnerWorld, a program that gives channel partners the resources and tools they need to succeed in the Cognitive Era.

For more on the Watson Build, click here

About SamePage Group Ltd
SamePage Group Limited is an independent Financial Technology company based in Cardiff, United Kingdom. For more information, visit

For more information, please contact Gavin Johns at SamePage Group Ltd via


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Phone: +44 (0)2922 676 726

SamePage Group Limited
1st Floor, Wellington House, Wellington Street,
Cardiff CF11 9BE - United Kingdom